Skills & Competencies for Retail Franchising Director

Retail Franchising Director job profile

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JOB SUMMARY for Retail Franchising Director

Directs and monitors national franchise growth and expansion.

JOB RESPONSIBILITIES for Retail Franchising Director

Works to ensure uniformity throughout contracts and agreements with franchise businesses. Serves as a liaison between franchises and company headquarters.

Retail Franchising Director SALARY RANGE

BASE 50%
$174,839
TOTAL 50%
$183,218
Job Level
M04
Job Code
EX05000121
Education/Degree
Bachelor's Degree
Reports To
Top Management

Retail Franchising Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Franchising Director skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 hard skills or competencies (industry competencies) for Retail Franchising Director

1 Industry Competency – Retail Industry
Proficiency Level -3
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Describes the application of upselling, cross-selling, and closing sales techniques in retail operations.
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Level 2 Behaviors
(Light Experience)
Conducts research on current and upcoming distribution channels tailored to a specific product category.
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Level 3 Behaviors
(Moderate Experience)
Analyzes consumer buying patterns and trends to predict product and service demands.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to assess the effectiveness of retail sales strategies and promotional methods.
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Level 5 Behaviors
(Mastery)
Designs and executes customer segmentation and personalization techniques to deliver tailored marketing promotions.
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2 Industry Competency – Retail Strategy Management
Proficiency Level -2
Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Discusses the controllable and uncontrollable variables involved in managing retail strategy.
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Level 2 Behaviors
(Light Experience)
Collects sales data and patterns to support the management in creating retail strategies to promote sales.
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Level 3 Behaviors
(Moderate Experience)
Analyzes customer needs and preferences to align and manage existing retail strategies and programs.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the success and management of the current retail strategy based on established metrics and sales patterns.
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Level 5 Behaviors
(Mastery)
Adopts digital tools and automation to speed up the analysis and management of retail strategies and channels.
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3 Retail Franchising Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Director
Proficiency Level - 4
5 Competency for - Retail Franchising Director
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Franchising Director

1 Job Family Competencies – Licensing Management
Proficiency Level -3
Skill definition-Ability to participate in and oversee the acquisition, tracking, compliance and optimization of licenses for various assets within our organization.
Level 1 Behaviors
(General Familiarity)
Cites industry examples of applications of licensing management.
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Level 2 Behaviors
(Light Experience)
Assists in renewal process to ensure licenses remain up to date.
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Level 3 Behaviors
(Moderate Experience)
Audits and inspects the licensing guidelines and obligations to ensure our compliance is managed correctly.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with legal and procurement teams for intricate licensing contracts.
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Level 5 Behaviors
(Mastery)
Creates long-term strategies to promote licensing partnerships that will maximize our inventory and sales.
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2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
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Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
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Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
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Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
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3 Retail Franchising Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Director
Proficiency Level - 4
5 Competency for - Retail Franchising Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Retail Franchising Director

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Budgeting
Proficiency Level -3
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and principles of budgeting operations.
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Level 2 Behaviors
(Light Experience)
Assists in developing and improving budgeting models, plans, and strategies.
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Level 3 Behaviors
(Moderate Experience)
Compares planned budgets vs. actual expenditures, identifies, reports, and explains variances.
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Level 4 Behaviors
(Extensive Experience)
Determines system capabilities and needs to improve the process for financial budgeting.
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Level 5 Behaviors
(Mastery)
Adapts relevant industry trends on techniques in financial budgeting in our organization.
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3 Retail Franchising Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Franchising Director
Proficiency Level - 4
5 Competency for - Retail Franchising Director
Proficiency Level - 5

Summary of Retail Franchising Director skills and competencies

There are 7 hard skills for Retail Franchising Director, Retail Industry, Retail Strategy Management, Retail Business Development, etc.
2 general skills for Retail Franchising Director, Licensing Management, Brand Management.
11 soft skills for Retail Franchising Director, Business Acumen, Budgeting, Planning and Organizing, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Franchising Director, he or she needs to be skilled in Business Acumen, be skilled in Budgeting, and be skilled in Planning and Organizing.

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